Written by Dominique Gissendanner
June 25, 2019
One of the biggest benefits of using limited color in a design is affordable printing. I’m a college student with a goal of working for a company as a graphic designer. So, I have to come up with a way to produce my designs while sticking to a budget. Using limited colors allows me to achieve that challenge because I can produce my designs at a fraction of the cost of multi-color designs. I can also afford to showcase my designs on products like custom apparel.
“Modern design also appeals to young adults from twenty to thirty-five who are more likely to purchase custom apparel…”
The benefits of using limited color in modern designs are astronomical. It attracts attention from corporate companies that are interested in your work and what the services are at the company you work with. Modern design also appeals to young adults from twenty to thirty-five who are more likely to purchase custom apparel or have a need to for printing services. Young adults are also more likely to share custom apparel designs on social media so, a profit can result in free promotion and that’s good for business.
Legibility is very important in designs especially custom apparel. When I work on a multi-color designs, I spend a huge amount of time making sure that the colors are balanced and the legibility is clear. I have to print multiple proofs to make sure the colors are reading the same on the medium as they are on screen. A benefit of using limited color in my designs is time saving. It is very easy to balance a one or two-color design without having any legibility issues.
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