How to Pick the Right SWAG for your Company

by Jun 24, 2021

What is company swag and why is it so important?

The word SWAG is an acronym for Stuff We All Get. Crazy right, I had no idea!! Now when it comes to promoting your company, swag is an extremely high-valued resource! Promotional items are the key to getting the word out about your business. These items are uniquely decorated with your company branding. For your business to soar it’s vital to have a high-quality curated selection of swag. 

Don’t we all love a little swag! Swag out your employees and boom it’s been proven to boost employee morale and productivity in the workplace. It is also an excellent form of advertising. Spread the word about your business while engaging new and existing customers. Gifting company swag to new employees during orientation and onboarding is a great way to grab your new fellow teammates’ attention and make them feel special and appreciated!

We all know those times when we’ve gotten a dinky promotional pen that’s broken within two uses. What do we do with it? Throw it out! Forget about it completely. Gone and forgotten. Not a good look for your business. The swag you give out to your employees and new and existing customers reflects how you see your business and its worth, so providing top-tier high-quality swag is the key to a successful business. Choosing the most elite swag for your company will gain a great deal of positive visibility for your organization. Now that is the golden ticket right there! 

So how do you go about choosing the right swag for your company?

First off you want to make sure you are investing in high-quality swag! Why? You may ask… It offers the potential to earn you additional brand impressions as well as build awareness of your business. Not to mention, it is sure to cultivate a strong company culture and build a good rapport between your brand and your prospects.

Here are 8 rules for ordering the best company swag that will prove to add value to your brand.

1. Make sure it is well made

The most important thing to consider when choosing your swag is to make sure it is well made so that it doesn’t fall apart after a few uses. That’s not a good look. 

You want to choose items that you know will last and allow your swag to have a long and happy life span. 

When it comes to choosing the superior items out of the bunch it may be better to go for the name brand rather than generic. This adds value that your employees, as well as new and existing customers, will notice and appreciate. 

Gifting high-quality swag adds an immense amount of value to the items! With that being said it pays off to spend extra time picking out worthwhile items. 

2. Think outside the Office

We all love our fancy pens and notepads for office use but a unique way to add value to your company swag items is to think beyond things that can solely be used in the office. Think about items that you use on a daily basis that help you get through the day! Things like portable chargers or headphones. When you take the time to think outside of the box it shows how much you care about your team and clients and assists in making their day as stress-free as possible. 

3. Get back to the reliable basics

Things such as umbrellas and rain jackets are simple things that can change an individual’s day. Never underestimate the power of a high-quality basic item.

4. Think about your company culture

When it comes to your company culture you want to sit and think about how you want your business to be represented. Choosing the right company swag that matches you and your organizations’ culture will make the gifts more memorable and valuable. 

5. Consider thoughtful details 

An important step in the process of choosing your company swag is to pick items that are relatable to your business.

6. Make sure your logo/ brand name is on each item

This may sound like an obvious rule but you want to make sure the correct branding representing your business is on every item that you are giving out as company swag. You want to always make sure people can identify your brand. 

7. Be inclusive 

Taking the time to pick out the right swag will enhance your brand and its reputation without a doubt. One thing to consider when choosing the right swag is to think of everyone in the office. Get to know your team and what they like! That will be extremely helpful in having satisfied and happy employees as well as new and existing customers. 

8. Be different 

A great way to spice up your company swag is to be different than your competitors. Include a handwritten note in each company swag bag given to make it more personal. Doing something small like this will make your employees feel appreciated and cared for.

Here are a few great additions to any customized swag box


Something to carry all your belongings from point A to point B. They are an excellent addition to any company swag list! Be sure to give ones that are high quality and have branded logos on them! They’re sure to be a hit in the office.

Screen Shot 2021 06 21 at 4.06.16 PM

Wireless headphones 

A study revealed that nearly 80% of employees felt as though listening to music increased their productivity at work! Help your employees stay motivated and driven to bust out their work and get creative with this awesome gift.

Screen Shot 2021 06 21 at 4.07.40 PM

Portable Chargers 

A fabulous item to have with you at all times! You never know when one of your electronics might die. Compact and on the go. A perfect addition to your company swag list. 

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Trio Series Custom Printed Flag, Pen & Highlighter combo

Now, this is a sick gift! What’s better than a three-in-one usage item? Pop one of these bad boys in your bag and your good to go!

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Customized Playing Cards

We all could use our own deck of playing cards. Better yet ones that are customized and have your companies logo on them! 

Screen Shot 2021 06 21 at 4.08.54 PM

Flower Pot

Liven up your employees’ desks by gifting them a flower pot. Flowers bring light and happiness to any room so they would be perfect as a nice desk decoration or if you’re a plant parent you can use them at home as well! 

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Making an effort to pick out the right swag for your company will elevate your brand and reputation, publicize your company culture and endorse positive buzz for your business.

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